Luis Mendoza

"I have a passion for people and connecting with them."

I currently serve as the New Media Director for the Keep A Breast Foundation where I oversees the development and implementation of all digital outreach initiatives. I have a strong interest in the intersection between Technology, Entertainment and Philanthropy. Among the multitude of "hats" I wear, I am the resident social media and tech geek.

With over 9+ years of extensive touring experience most notably on the Vans Warped Tour, I have a great understanding for executing successful Lifestyle Marketing campaigns that reach and engage the much sought after Millenials and Post-Millenials. Past brands and companies include: SmartPunk, Hot Topic, Shock Magazine, Energizer, Alternative Press Magazine, Denny's and Macy's American Rag.

With over 10+ years of experience in the music and entertainment industries, I focus on Touring, Brand Marketing, Sponsorship Activation, Digital Marketing, Social Media Strategy, Web Design, Content Creation & Strategy, Blogging, Grassroots/Guerrilla Marketing and New Media.

I'm also a Graphic Designer having graduated with a BA in Art from California State University Northridge in 2009.

I love the South By South West Conference held every year in Austin, TX. With over 15K+ followers on Twitter, I have positioned @SouthByFreeNoms (an unofficial free food and drinks guide) as a SXSW must-follow influencer and curator. It has been featured on many blogs and websites including Mashable, Buzzfeed and Austin360.

I was published in MySpace/OurPlanet: Change Is Possible in 2008 highlighting my work on the Vans Warped Tour while working for Energizer. (Yeah, when MySpace was cool.)

I currently resides in the Silverlake area of Los Angeles and bike daily to the Keep A Breast Foundation loft offices in the Downtown Los Angeles Arts District. I love everything Joss Whedon, biking, food, hats, comics, CrossFit, and am really darn good at Dance Dance Revolution. I hopes to one day adopt a Boston Terrier and name him Oswald.