Luis Mendoza

"I have a passion for people and connecting with them."

I currently serve as the New Media Director for the Keep A Breast Foundation where I oversee the development and implementation of all digital outreach initiatives. I have a strong interest in the intersection between New Media, Entertainment and Philanthropy. Among the multitude of "hats" I wear, I am the resident social media and tech geek.

With over 9+ years of extensive touring experience most notably on the Vans Warped Tour, I have a great understanding for executing successful Lifestyle Marketing campaigns that reach and engage young people. Past brands and companies include: SmartPunk, Hot Topic, Shock Magazine, Energizer, Alternative Press Magazine, Denny's Macy's American Rag and the Keep A Breast Foundation.

With over 10+ years of experience in the music and entertainment industries, I focus on Touring, Brand Marketing, Sponsorship Activation, Digital Marketing, Social Media Strategy, Web Design, Content Creation & Strategy, Blogging, Grassroots/Guerrilla Marketing and New Media.

I'm also a Graphic Designer having graduated with a BA in Art from California State University Northridge in 2009.

I love the South By South West Conference held every year in Austin, TX. With over 20K+ followers on Twitter, I have positioned @SouthByFreeNoms (an unofficial free food and drinks guide) as a SXSW must-follow influencer and curator. It has been featured on many sites and blogs including Mashable, Buzzfeed and Austin360.

I was published in MySpace/OurPlanet: Change Is Possible in 2008 highlighting my work on the Vans Warped Tour while working for Energizer. (Yeah, when MySpace was cool.)

I currently reside in the Silverlake area of Los Angeles, California and bike daily to the Keep A Breast Foundation loft offices located in the heart of the Downtown Los Angeles Arts District. In my free time you can usually find me shopping for new socks, geeking out about Joss Whedon, biking around Los Angeles, trying out new food, reading comics or doing CrossFit. Did I mention I'm really darn good at Dance Dance Revolution? I hope to one day adopt a Boston Terrier and name him Oswald.